Serenity Yoga –
Yoga Studio Case Study
Discover how Daphné from Serenity Yoga has drastically reduced her admin and communication time by streamlining and automating her studio with Wellnest. You’ll also learn how Wellnest allowed her to create new offerings for her students.
How using the right technology will allow you to work less but better and smarter
Before Covid-19, I used to manage my communication and post the same message on different platforms. My students and audience were totally spread between my email list, my Instagram, and Facebook followers. But because I was teaching in bigger studios, I was not responsible to manage the admin (bookings, payments, etc). I was also teaching offline, in a studio I was renting but there was minimum admin work and I could still handle it by myself.
When the pandemic hit, the bigger studios I was working for had to close and I had to leverage my existing audience to be able to teach online and still make a living from my teachings. This is when I went for a Zoom membership to start streaming my classes. However, the logistic behind it was pretty complex.
At one stage I just realized that all the time I was spending communicating on all the different platforms, social media, etc… was too much and was killing my business. It wasn’t profitable. Not to mention I was communicating without being 100% sure the message was going through and was reaching all my audience.
Knowing that teaching online was something I wanted to do, even after the pandemic, I had to find a solution to make it work.
So what were your requirements and what did you need exactly?
My students are not all tech-savvy, so that is also something I had to take into consideration. I had to go with something that was so simple so that everyone could easily use it.
Did you have any fear about using a new tool?
Yes, of course!
Now that you’re using Wellnest, can you tell us what you like the most about it?
First of all, it’s the amount of time that it allows me to save. Not only this changes my life but it also allows me to have a more profitable business as I don’t spend as much time communicating and managing the admin part of my business. This is a game-changer. This is like hiring a VA, except it costs way less and that is much more scalable, obviously!
I now have much more time for myself and it also allows me to create new offerings and teach more, which are activities that actually grow and nourish the business, not like the admin.
Then the branding. The custom branding is so nice because it allows me to offer my student professional experience. This is something that no other tool allows. Zoom, YouTube, or even other platforms I had to work with in the past aren’t as easy to use and as beautiful. And they certainly don’t allow me to custom-brand my community so beautifully.
To me, this is pretty important because this concerns the experience you give your customers. During the COVID lockdown, I was invited to teach at a huge online event. The host decided to use an external platform. The user experience was so complicated that we lost a huge number of participants just because of that. This kind of mistake can be very costly. And when you are a small business, you might not be able to afford it.
This is something that never happened with Wellnest.
On top of that, thanks to Wellnest, I am now able to allow my students to book different types of classes within our new branded platform. Not only for my own online and offline classes but also to see and register to classes I am teaching elsewhere, in other studios.
Everything is visible and transparent. They don’t have to gather information from different places and communication channels, which can be confusing for everyone and also unproductive.
What has changed in the way you’re working?
And you? Are you ready to get your own branded studio?
If so, click below to start your 14-day FREE trial.
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1310 La Hulpe, Belgium
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